A Ballpoint course

Become AI Native: the Claude Code course for complete beginners

For operators, founders and non-engineers who want to become AI native, not just chat with Claude. Spend a day with us in Clerkenwell, London and walk away shipping.

Book the workshop See what you'll learn

Built and taught inside Ballpoint. Since becoming AI native we're shipping two tools per week, each saving one to ten hours of time a week.

1-day workshop in person: Clerkenwell, London Friday 22 May or Friday 5 June 2026 £600

The problem

You ask AI for help, rather than have AI do the work for you

You're comfortable asking ChatGPT or Claude how to help you do tasks. Maybe you've got an automation in Notion AI.

You're seeing every influencer share workflows that supposedly let you run a £100m business with one person, if you just comment "Agent".

You feel overwhelmed by where to start, and you haven't found the time to get going.

You don't need to learn to code. You need to learn how to build, automate, and ship with AI. It's a different skill, and it's entirely teachable.

Who's teaching

Taught by a non-engineer founder, for non-engineer operators.

I'm Josh. I run Ballpoint, a creative growth agency for DTC and ecommerce brands. I'm not a software engineer. I've never written a line of production code in my life.

At the start of 2026, I started investing three hours a day, seven days a week, experimenting with Claude Code. In March, I sent an internal memo declaring we were pivoting to become AI native. We've been running hours of training internally ever since. We're now automating workflows, shipping internal tools, and building our first client-facing products.

Since I started writing about this, I get asked almost daily if we're providing training or upskilling. This course is the answer.

This is very specifically for non-engineers. You need someone who's walked through this journey from your perspective.

Who this is for

Specific about the fit, so you don't waste money.

This is for you if

  • You run a business, a team, or a project and want to build without always hiring developers
  • You're comfortable with AI chatbots, and use Claude or ChatGPT on a daily basis
  • You're in a non-technical role
  • You've used Claude in chat and want to go much deeper
  • You're comfortable learning something that feels technical at first
  • You want to ship real things, not just understand concepts

This isn't for you if

  • You already code fluently. You'll be bored
  • You've already used Claude Code to build things
  • You want passive video content with no assignments
  • You're looking for a shortcut that doesn't involve doing the work
  • You expect to finish the course without shipping anything

What you'll be able to do

By the end of the day.

  • Set up and run Claude Code confidently from your own terminal
  • Ship a working Claude Code skill before you leave the room
  • Speak the same language as the engineers you work with
  • Know exactly what to build next, and how to keep going

We've run this approach internally. Here's what's been built as a result:

  • Client dashboards based on live data, without a data engineer
  • Automated creator outreach and management
  • 10x more data analysis per experiment

Book your spot

Secure your place.

The 1-day workshop runs Friday 22 May or Friday 5 June 2026 in our Clerkenwell, London office. Capped at 12 operators.

1-day intensive

Join us in person at our Clerkenwell, London office and walk away with a Claude Code skill you've built that day.

£600 in full

Choose Friday 22 May (2 spaces remaining) or Friday 5 June (5 spaces remaining) at checkout

  • 7 hours in person at our Clerkenwell, London office, with Josh
  • Intros to coding, prompt engineering, and MCPs
  • We work together to ship a working Claude Code skill before you leave
  • Lunch and coffee included
  • Capped at 12 operators
Pay £600

Full workshop fee today. Pick one of the two available dates at checkout.

FAQ

Answers to the obvious questions.

How does booking work?

The 1-day workshop is £600, paid in full at checkout. Pick either Friday 22 May 2026 (2 spaces remaining) or Friday 5 June 2026 (5 spaces remaining) at checkout. We'll email you the details once you book.

Do I need any coding experience?

No. The whole point of this workshop is that you don't need to code. If you already code fluently, this isn't for you. If you've never touched a terminal, that's fine, we'll get you comfortable on the day.

What exactly will I build on the day?

A working Claude Code skill, tied to your own work. We'll help you pick something genuinely useful before you arrive, not a toy. You'll leave with it running on your machine.

What computer setup do I need?

A laptop running macOS, Windows, or Linux. Claude Code works on all three. You'll need a Claude subscription (around £20 a month) to follow along, but that's separate from the workshop fee.

Is this just for tech businesses?

No. We've seen people from agencies, retail, finance, consulting, and creative studios benefit. If your work involves data, reporting, or repeatable tasks, you'll find plenty to build.

Where is the workshop?

Our Clerkenwell, London office. We'll send the exact address and joining details once you book.

Stop watching the AI shift. Start shipping in it.

Spend a day with us in Clerkenwell, London and walk away shipping. Friday 22 May or Friday 5 June 2026.

Book the workshop

£600 in full. Capped at 12 operators per workshop.

Got questions, or want a bespoke version for your team? Get in touch.