A Ballpoint course
For operators, founders, and non-engineers who want to ship with Claude Code, not just chat with it. Pick an 8-week deep course or a 1-day intensive.
Built and taught inside Ballpoint. The team has shipped more internal tools in the last six weeks than in the prior six months.
The problem
You've used Claude for writing, research, strategy. You already know how powerful it is.
You've watched engineers move from ChatGPT to Claude Code and ship things in hours that used to take weeks.
You want in. But the command line feels like a locked door, and every tutorial assumes you already know how to code.
You don't need to learn to code. You need to learn to build with Claude Code. It's a different skill, and it's entirely teachable.
Who's teaching
I'm Josh. I run Ballpoint, a creative growth agency for DTC and ecommerce brands. I'm not an engineer. I've never written a line of production code in my life.
Six weeks ago we started pivoting the whole team to be AI-native. I've been living in Claude Code, building things I'd previously have had to hire for. The team now ships internal tools, client dashboards, and data pipelines almost daily.
Every week, another client asks me how they can do what we're doing. This course is the answer.
You don't need an engineering background. You need someone who's walked the path from non-coder to shipping operator, and you need them to show you how.
What's inside
Each week you get a one-hour video, a practical assignment, and a live seminar with the cohort. By week eight you've shipped something real.
The mindset shift. Getting set up on the command line. Your first real project, running locally.
How AI actually reads your project. Why context beats prompting. What to put where.
Your project's operating manual. How to encode your taste, standards, and workflow so Claude works the way you do.
How to brief Claude Code like you'd brief a senior engineer. The patterns that separate good output from great.
Extending Claude Code's capabilities. When code really matters, and when you can let Claude handle it.
Why the best builders think about what the AI can see. How to structure projects so Claude stays sharp.
Plans, commits, reviews. How to ship without breaking things. Shipping with confidence.
Taking something from demo to live. Keeping it running. Building on it week after week.
How it works
A one-hour recorded video each week. Dense, no filler. Watch at your pace, rewatch as often as you need.
A practical assignment. You ship something real in your own project or tool, not a toy example. Theory without shipping doesn't stick.
A live seminar with the cohort. Walk through assignments, unstick each other, see how others approached the same problem.
Who this is for
What you'll be able to do
Projects past cohorts have shipped include:
Reserve your spot
We're gauging demand for these courses before we set them in stone. Reserve for £10 today. We'll only run each format once we hit the minimum number of reserves. Your £10 is fully refundable if it doesn't go ahead, and credited to your fee if it does.
Format 1
Walk away with a Claude Code skill you've built that day.
£600 in full
Independent date, set once we hit minimum reserves
£10 today. The remaining £590 only if we confirm.
Format 2
Eight weeks. Eight modules. One shipped project.
£1,000 in full
Provisional start
£10 today. The remaining £990 only if we confirm.
Format 3
The 1-day intensive plus the 8-week course. Save £200.
£1,400 in full
Both dates, once each is confirmed
£10 today. The remaining £1,390 only if we confirm.
The maths on the 8-week course
Hiring a developer for a simple internal tool
£5,000 to £15,000
Opportunity cost of months spent self-teaching
£20,000+
This course, and you ship in week 8
£1,000
The first project you build pays for this five to fifteen times over.
FAQ
It holds your spot and tells us there's enough demand to commit. We'll only run each format once we hit a minimum number of reserves. If we don't run it, we refund the £10 in full. If we do run it, the £10 is credited toward your fee, so you pay the remainder before the course starts.
The 1-day is in person with Josh. You spend the day getting fluent in Claude Code and building one working skill before you leave. Good if you want momentum fast, or you want to try this before committing to eight weeks.
The 8-week course is online and goes much deeper. You ship a real, full project for your business by the end of it. Good if you want lasting fluency, not just a taste.
The bundle is both. Spend the day in person to get going, then go deep over the eight weeks that follow.
No. The whole point of this course is that you don't need to code. If you already code fluently, this isn't for you. If you've never touched a terminal, that's fine, week one gets you comfortable.
Plan for about four hours a week. One hour for the video, one for the live seminar, and two for the assignment. You can do more if you want to go deeper, and you probably will once you get going.
Everything is recorded. Seminars are recorded. Videos are lifetime access. Most cohorts have at least one busy week for someone, and people catch up the following week. You'll be fine.
Something real, from your own business or your own life. By week eight you'll have shipped a working tool you actually use. We'll help you pick a project in week one that's genuinely useful, not a toy.
A laptop running macOS, Windows, or Linux. Claude Code works on all three. You'll need a Claude subscription (around £20 a month) to follow along, but that's separate from the course fee.
No. We've seen people from agencies, retail, finance, consulting, and creative studios benefit. If your work involves data, reporting, or repeatable tasks, you'll find plenty to build.
Complete week one, including the assignment. If you then decide it's not for you, email us within seven days and we'll refund the full £1,000. No paperwork, no hassle.
The 8-week course has a provisional start of . Seats are capped at . We'll confirm the date once we hit minimum reserves. The 1-day intensive doesn't have a fixed date yet, we'll set it once enough people have reserved a spot.
Reserve a spot for £10 and tell us which format you want. We'll only run each one once enough people have reserved. You'll either be on the course you wanted, or back to where you started with a refund.
Reserve your spot for £10Provisional 8-week start . Fully refundable if we don't run it.
Got questions, or want a bespoke version for your team? Get in touch.